As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
Firstly, it's pivotal to understand what we mean by a 'topical map'. It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
First and foremost, thorough keyword research must be your initial step. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic here volume.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.